“A recent National RetailFederation’s STORES® 2011 Hot 100 Retailers Report, reveals that many retail brands are not capitalizing on every consumer touch point and in turn are missing the mark – the mobile and digital marketing mark.”
There are so many consumer touchpoints a marketer can take advantage of now, the retail brand is in the driving seat… receive an email of an offer, visit a website, go to a store, redeem the offer, shop for other things, receive more information on your phone regarding in store POPs, go home, receive follow up information on new products - repeat. All retailers should be capitalizing on this.
Online is important and retail footfall is equally important. Why not combine the two?