This year’s study also includes special reports on the impact of mobile technology and social media on news. Those reports, which feature new survey data, finds that rather than replacing media consumption on digital devices, people who go mobile are getting news on all their devices. They also appear to be getting it more often, and reading for longer periods of time. For example, about a third, 34%, of desktop/laptop news consumers now also get news on a smartphone. About a quarter, 27%, of smartphone news consumers also get news on a tablet. These digital news omnivores are also a large percentage of the smart phone/tablet population. And most of those individuals (78%) still get news on the desktop or laptop as well.
A PEJ survey of more than 3,000 adults also finds that the reputation or brand of a news organization, a very traditional idea, is the most important factor in determining where consumers go for news, and that is even truer on mobile devices than on laptops or desktops. Indeed, despite the explosion in social media use through the likes of Facebook and Twitter, recommendations from friends are not a major factor yet in steering news consumption.
Read the full report.